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Esiete

graphic design

bosanova — branding

Bosanova

Brands must evolve, with a renewed vision but maintaining the same enthusiasm and spirit of their creation. Assign new visual and verbal behavior patterns, transforming the brand's recognition and differentiation mechanisms has been our leitmotif in the redesign of Bosanova, the leading chain in low-cost footwear in Catalonia.

  • BOSANOVA / GRAPHIC DESIGN
  • Bosanova

    Brands must evolve, with a renewed vision but maintaining the same enthusiasm and spirit of their creation. Assign new visual and verbal behavior patterns, transforming the brand's recognition and differentiation mechanisms has been our leitmotif in the redesign of Bosanova, the leading chain in low-cost footwear in Catalonia.

  • Inspired by the pentagram, we designed a new typeface that composes a logo and a symbol to facilitate application on the product, packaging and corporate and commercial signage. At the same time, it is an identity tool that configures its own unique language in the commercial claims and different applications of the brand.
  • BOSANOVA / GRAPHIC DESIGN
  • BOSANOVA / GRAPHIC DESIGN
  • BOSANOVA / GRAPHIC DESIGN
    • BOSANOVA / GRAPHIC DESIGN
    • BOSANOVA / GRAPHIC DESIGN
    • BOSANOVA / GRAPHIC DESIGN
 

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