Hotel Tapa Tour breaks the barrier between the haute cuisine of luxury hotels and the inhabitants of a city. With initiatives like this, residents are making their way in these urban oases and leave behind the idea that they are exclusive spaces for travelers.
The popular toothpick and the precision that high cuisine requires converge in the image of Hotel Tapa Tour. The game of shadows and the accuracy of the 2017 campaign cut are inspired by the culinary sophistication of signature tapas.
Betting on a 360º campaign, the iconic fork of the gastronomic tour can be seen in the city through banners, posters, triptychs and lollipops. The success of 2016 has opened the door to a new edition, which continues to add followers and add cities to its oenogastronomical route, such as Madrid or Bilbao.
We have been accompanying Hotel Tapa Tour since its first edition. Associating the popular stick to the traditional hotel signage the "H", generates a strong logo, easy to recognize and timeless. Also creating an identity system for all communication of the event.