La Mallorquina

La Mallorquina is a Barcelona-based home textiles company founded in 1947. With the aim of maintaining its leadership and connecting with a younger audience, the brand launched a rebranding project and a refresh of its visual identity.

The solution was based on an in-depth analysis of the catalogue, retail touchpoints, and communication dynamics, identifying brand assets built over decades and redefining elements that had become outdated. The work combined brand strategy, graphic design, and a flexible system for application across campaigns and materials.

The result is an identity that balances heritage and contemporaneity: it revisits typographic cues from the brand’s early years and introduces a custom typeface, BASIC, inspired by garment-care icons. The system is completed with a dynamic, versatile visual language designed to support a diverse range of collections season after season, strengthening brand perception among audiences seeking both quality and trend-forward design.