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graphic design

altras

Altras Money transfer

  • Altras app icon on a mobile screen mockup
  • Altras logo before and after

  • Altras — Together in every transfer

    A brand transformation project built around connections.

    Altras is a financial services company specializing in transfers for Middle Eastern and African communities, with 22 years of experience. In the fast-growing and competitive digital banking sector, the company entrusted the studio with the mission of rebranding its image to solidify its expansion as a financial provider for expatriates in Europe and beyond.

    Esiete has reinvented its visual identity around the idea of bridging distances between communities and people—ultimately connecting families, “Together in every transfer.”

  • Animated gif explaining the concept development of Altras logotype

  • The logo merges the Latin “t” with the Arabic “ت”, enabling multicultural recognition and visually enhancing seamless connections between the West and the East. The inverted “t” stroke and the diamond-shaped Arabic diacritics communicate and symbolize transfer and movement, creating a flexible identity system that adapts to all formats and communication needs.

    A vibrant, intercultural identity to position Altras as a forward-thinking company deeply connected to the cultural roots of its community.

  • A black father carrying his son
  • white and gold colors mosque
  • Sahara man close up photo
  • Black and white photograph of young kids playing in the beach
  • Three Omani men sitting on an old bridge, all looking to the coast
  • guy portrait
  • guy illustrated portrait made of rhombuses
  • Altras 3 instagram posts design
  • Ipad on sofa showing a section of Altras website design, includes world map illustration made of blue rhombuses with country flags at the bottom
  • Blue dollar sign illustration made of rhombuses over a very dark blue background
  • Altras icons set
  • contemporary guy wearing altras t shirt
  • Altras office sign
  • Altras brand primary color palette
  • Altras brand secondary color palette, includes neon green and different blue shades
  • Country flags each placed inside a rhombus
  • Animated gif of Altras company profile spreads design
  • To the left a grandpa sitting in a sofa holding an ipad with his grandson looking from behind, to the right a guy holding a mobile phone.

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