Hotel Tapa Tour 2025

10 Years of Culinary Culture

For a decade, Hotel Tapa Tour has championed the tapa as an emblem of Spanish gastronomy, transforming hotels into epicenters of flavor, enjoyment, and innovation. Esiete defined its identity system in the first edition, based on the iconic toothpicks that have shaped and communicated the brand ever since, strategically positioning the festival on the national culinary map.

The X of Flavor. The 10th-anniversary campaign, “With the Tapa as Our Flag” blends tradition and minimalist avant-garde, raising flags as a metaphor for pride in our gastronomic and cultural heritage. A decade filled with successes proves that cutting-edge design and culinary tradition are a perfect match.