Vallfirest. The wildfire company.

Vallfirest is the leading national brand in equipment for forest firefighters and forestry technologies, with headquarters in the province of Barcelona and in a process of international expansion, for which it wants to redesign its branding and communication system.

Vallfirest. The wildfire company.
Vallfirest is the leading national brand in equipment for forest firefighters and forestry technologies, with headquarters in the province of Barcelona and in a process of international expansion, for which it wants to redesign its branding and communication system.
The first step, and to provide the brand with a combative, industrial and contemporary character, we designed a logo with custom stencil typography. We added its abbreviation, vft, to the system to improve brand identification as well as its pronunciation in other scenarios. Being this formulation, the one that will gradually gain prominence in its products and communication. The essential best line positions and describes the company in a simple and forceful way.
After a detailed study of its products, we reveal for the first time the families and functionalities that represent them, creating a brand architecture that better communicates its values and strategically orders the divisions, also facilitating growth and internal organization. The four sub-brands formally share the v of vallfirest, and can be recognized individually.
The typographical system, versatile and adaptable to multiple needs pf cpmmunication and design, is complemented by a set of custom icons, useful for electronic commerce.