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graphic design

xuba — branding

Xuba Taquería

Xuba means corn in Zapoteco, a pre-hispanic language, and that is the starting point for the visual identity of this contemporary taqueria in Barcelona led by Michelin star chef Antonio Saez, where all its tacos are made with this unique ingredient with its variant blue. The system expands with a series of copywriting and emoji-type icons that are displayed in packaging, content and communication.
  • <span><span>A chef wearing Xuba&rsquo;s dark blue apron that contains Xuba&rsquo;s logo. Xuba&rsquo;s logo design was based on corn kernels as containers of letters of the word XUBA. Designed by Esiete branding and communication design studio/agency Barcelona</span></span>

  • Xuba Taquería

    Xuba means corn in Zapoteco, a pre-hispanic language, and that is the starting point for the visual identity of this contemporary taqueria in Barcelona led by Michelin star chef Antonio Saez, where all its tacos are made with this unique ingredient with its variant blue. The system expands with a series of copywriting and emoji-type icons that are displayed in packaging, content and communication.

  • <span><span>Fire flame eyes face made of neon located on the wall of the XUBA taco restaurant. Designed by Esiete branding and communication design studio/agency Barcelona</span></span>
  • <span><span>Two taco chefs preparing tacos in the XUBA taco shop. They wear T-shirts and each one has a unique smiley face illustrative icon. One with fire flame eyes and the other with star eyes. Designed by Esiete branding and communication design studio/agency Barcelona</span></span>
  • <span><span>Blue shop facade of XUBA contemporary taco restaurant Gracia Barcelona. The taco chef stands next to the window smiling for the camera. From the visual identity project designed by Esiete branding and communication design studio/agency Barcelona </span></span>
  • <span><span>One of the chefs at the XUBA taco restaurant, preparing a bowl with avocado, wearing an apron with the Xuba logo design applied to it. Designed by Esiete branding and communication design studio/agency Barcelona</span></span>
  • <span><span>The front door of XUBA taco restaurant, where you can see the store opening label &ldquo;Obert&rdquo; with one of the brand's smiley faces icon and another smiley face icon as the restaurant's neon sign. Designed by Esiete branding and communication design studio/agency Barcelona</span></span>
  • <span><span>Catalog of smiley faces icons system for the XUBA taco restaurant All are linear or outlined illustration style. The base of the system is the corn kernel as the face outline and then change the eye, mouth and nose with different elements to get different facial expressions. For example one of the faces has fire flames as eyes, a horizontal line as a nose and an ellipse as a mouth to express &ldquo;wowness&rdquo; or &ldquo;hotness&rdquo;. Designed by Esiete branding and communication design studio/agency Barcelona</span></span>
  • <span><span>Video browsing the XUBA restaurant website. Designed by Esiete branding and communication design studio/agency Barcelona</span></span>
  • XUBA / GRAPHIC DESIGN
  • XUBA / GRAPHIC DESIGN
  • XUBA / GRAPHIC DESIGN
  • XUBA / GRAPHIC DESIGN
  • XUBA / GRAPHIC DESIGN
  • XUBA / GRAPHIC DESIGN
  • XUBA / GRAPHIC DESIGN
  • XUBA / GRAPHIC DESIGN
  • XUBA / GRAPHIC DESIGN
  • XUBA / GRAPHIC DESIGN

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